How Recent Japanese Boys Are Getting Femininize Essay

The recent male Japanese gender identity is so unique in the same way as their culture. Most of them are fashionable and they always care about their hairstyles just like girls, and desire to be skinny. The reason why they look so feminine is not just because they want to become a Kabuki Onnagata actors. There is a controversial reason. Since the women are getting a bigger part in the society, Japanese gender roles have drastically changed. Previously in Japan, women used to be expected to follow men and learn house works to get married with men who are introduced by parents or marriage meeting. However, as women’s rate increased in the company, men more and more feel small. As women has got more money and free time, the media started to illustrate their desire. If they have the high expectation for men, guys tried to fill up it. This is the beginning of the system where guys follow the women’s expectations, and recently it is distorting Japanese male identity. Women’s expectations for men cause the disturbance of masculinity, and especially the medias emphasis the distort the images of male identity. The media always represents the value of the current people, and especially recent Japanese media is inclined to the women’s opinions, and it distorts gender identity. Recent Japanese guys are so feminine. Whenever you walk around a city, you can find guys who are wearing skinny jeans, or guys who have long hair like girls. You can even find guys wearing girls’ clothes. To describe those guys, there are a lot of slangs words, such as â€Å"Sousyoku-kei-danshi†, â€Å"Otokono-ko†, â€Å"Jyosoushi†, â€Å"Oto-men†, and so on. Sousyoku-kei danshi† means herbivore men who do not act aggressively and they favor the peace in the group, so they don’t have interest in girls, love, and they even don’t want to make love. There is a ranking research for asking them why you don’t have girl friends. The popular reasons are that â€Å"they want to enjoy their time†, â€Å"they are satisfied with current situations†, â€Å"troublesome†, â€Å" because of shyness†, â€Å" feeling easy with guys†, and so on. Thus, they are negative for not only girls but also other things. It’s kind of similar as herbivore animals, so they are named like this. For them, violence is not real and they hate to compete with people, so they don’t work out like other counties’ guy want to become muscular. Instead, they believe working out is a gay’s work, and good men should be skinny to wear fashionable clothes. They have grown up in the resection, so they don’t desire luxuries. If someone show off the richness the they would look down on the Off course there are opinions that the economic situation and education influence their value to live. While Japanese young people used to consume cars, brand products and travel to overseas during bubble era, current youth do not desire these things because they have shifted value. Previously Japanese youth wanted to emphasize richness, so they bought expensive products as if they were competing, but that is considered as stupid now because recent young people want average things. They are not good at competing with others and do not want to be distinguished from others because they experienced how much it scares to been left out. For example, the media has exposed the decline of big stars. Most poplar actress, hottest athlete and other famous talents are charged just because they made a slip of a tongue. They treat them as criminal. Moreover, once comedians become popular and are shown on too many programs, audience tend to want them to disappear. Not only the other world, they also have watched the real life bullies. That is why they do not behave like muscular guy, and cherish the cooperativeness with others. That is what girls have expected to have in Japan. education also affect their value. Japanese young generations are lacking the competitive spirit because Japanese have gotten a more relaxed education since the 1980’s, which means setting high price on the individualistic value. this education system is influenced by America because Japanese education system was too competitive. They had memorized text as much as possible to pass the entrance test for university. To improve such machine like education and prize the individual value, they needed the system that makes students have their own opinions and take more time to discuss how to solve problems around them. However, it didn’t work because Japanese people are culturally passive, so few people make statements in classroom, as a result, while the amount of the words which students have to memorize decrease, they came not to consider, as a result, the system just cut off the amount of study. Furthermore, it becomes easy to go to university because the traditional entrance test become easy, 50% student pass the entrance test only by the interview. Which is not enough to explain the reason why Japanese guys are motivated to be feminine or skinny. However, those facts do not directly influence the gender identity because they still have money if they live with family and Japanese schools still have traditional gender treatment for each boys and girls. The media is the most influential factor to distort the male role in Japan, and drama is one of the good sources to know how different the gender role is. Traditionally Japanese TV love dramas illustrate the trend of each age, so if it’s compared up to each age, it’s easy to understand the value for the era. In the bubble age, the heroes had longing jobs, such as advertising, travel agency, or someone who works at oversea, and story is about the love affairs of a group of several characters. Most women admire life in the drama and fashion of female role, and they desire to have same one or try to find those guys who can purchase it for them. At that time they expected guys to economic force, and they thought guys should have the competitive power, so that was common like other countries. However, some women started to be suspicious about the masculinity because Japanese society was still male-dominated base, so it was not interesting for some. And then, they became to hope that the next generation or their kids to be more kind. Women’s expectations shifted from the masculinity to gentle conduct to females. Thus, the herbivore men generations started to be born. Fashion is the most the concern things in some people feel young generation feel they want to go drink or play around if they don’t have the good cloth Likewise the topic in the girls’ magazine, Japanese guys also interested in health and not only the talent Japanese male life is not also become feminine. I did not mean the discrimination, but just criticize the Japanese too much self-concerning. In the 80s, Japanese media used to show the Yankees or yakuza kind of stories on the drama, and that was a fundamental stereotype in Japan because people in that age still believed that the guys must be strong and male also dominated society. The representative drama is â€Å"School Wars†. The story is about that a former Japan national rugby team player hired as a high school rugby coach. However, the school is famous for the bad boys and especially the rugby kid’s were uncontrolled. The team straggles with a lot of problems and in the story, but finally the coach pulls the team together and won the high school national rugby tournament. That kind of story is so-called â€Å"spokon†, and this genre became a popular at the era because the story is quit simple and make audience refresh the mind. However, the some guys also admire those images on such a drama, so it let them go into juvenile delinquency, and it became a social issue. To prevent from such behavior, Japan broadcast committee came to make restrictions for violence scenes, so those dramas disappeared from the screen. At the same time the male gaze objectified women on screen, so there are so many comedy shows that describe the women naked on midnight. In the 90’s to early 00’s, Japanese media was drastically changed and the contents had became to reflect women’s request, so the popular genre shifted from â€Å"spokon† to love romance which is so-called â€Å"trendy-drama†. The stories look at the girl’s comics and got a large female audience. In this decade, a lot of women came into the society, so feminists and female employee criticized about the strongly male dominate society. Those dramas also illustrate the ideal women workers role, so that got support from women, and Japanese media gradually start leaning to the women side. Not only the dramas, the music shows also became popular because J-pop reached the peak of popularity, especially Johnny & Association, producing boys’ celebrity groups company, turn out many popular groups, and got the many funs, so the media producers learned that they can got huge viewers and sponsored instead of the actors if they have the acting skills or not. As a result, those good-looking celebrities dominated Japanese dramas, movies, or even music industry. At the same time, those body images threat people’s self esteem. It was raised as a social issue that Girls obsess with the dieting and desire to be thin, so it also caused the eating disorder. Current youth guys has grown up in this era and exposed those ideal models of new masculinity by the media, as a result appearance is spontaneously placed on their primary concerns. As Iida says â€Å"It was the development of an image/information oriented mode of capitalist economy of the 1990s that made the imaginative exploration of alternate selves, including the aesthetically sophisticated self-representation by young men, a highly desired economic practice. (2) People were motivated to imitate the behave of celebrities, so young generations takes it for granted to blush up their appearance to be attractive or popular in their class room. Since later 00’s, the image-oriented capitalism became hash and distorts body images, and especially guys are objectified as much as female objectification on the screen because the media producers change the strategies to get audience. TV stations basically depend on the advertising income, but sponsors do not offer the advertising cost because youth generations came not to watch TV compared to the 90’s young generation. Even thought drama story were written by originally until beginning of 90’s, most recent dramas are based on the girl’s comics because there are funs that already know the comic, so it’s easy to correct audience. Moreover, the girls comic stories usually appear a lot of hansom roles, and producers can adopt good looking celebrities who also have a large number of funs, so it can get viewers As a result, particular kind of fetishisms become to be represented in the drama. For example, â€Å"Ouran High School Host Club† is a drama, which visualized originally from popular girls comic. The story is about the official host club in boys school treat the patrons from girls school next to there. In such a daily life, character makes problems. The male characters are unique and created by the women’s fetish. Suou Tamaki is a selfish but good at to escort girls and categorized as an â€Å"Oujisama kei ikemen†, which means prince kind guy. Yusuke Yamamoto, a most popular young actor plays this role. His face is well organized and looks feminine, but girls regard him as neutral and adore. Mitukuni Haninostuka is also representative in this drama. He always has a rabbit dole and behaves like a girl, but it stimulates the maternity of girls. Although Yudai Chiba is a popular fashion model in the male magazine, but he paly this role because his face is so sophisticated and feminine. Even though this drama is for girls, both Yamamoto and Chiba are supported by male youth and they suggest those guys a new kind of masculinity that is leaning to famine side not only on the screen but also on the magazine. Guys who are sensitive for appearance imitate their fashions, behavior or life stile. That’s the major reason why Japanese youth are getting feminine. In later 00’s, this male objectification has started on the drama commercials or paper media also force them pay attention to their appearance. While Japanese commercials are traditionally celebrities make the products look good, the characters on the current commercials are different from a decade ago. The clients favor to use more neutral guys to promote their products. A typical example is that suits company, â€Å"Haruyama†, adopt AKB48 for their male suits commercial. The company considers that AKB48 is a Japanese most popular female group, so they can attract a lot of guys fun. At the same time, they wanted to highlight their thinness of suits by letting girls wear the male suits. What we can see this commercial is that how much Japanese guys desire to be thin or look slim. As I mention that, most of Japanese girls are stick to the skinny body images, but it’s not only women’s issues anymore. Japanese guys also want to be skinny because those who are recognized as an ideal guy is like a western looking just like girl’s comic represent. To the matter is worse, Japanese cosmetic company; publishing company or TV comedy shows have a promotion campaign, and exploit for them to come close to the images. For example, Rohto Pharmaceutical CO. , Ltd produce a many kinds of male cosmetics, and push the strong messages on commercials like â€Å" if you don’t use this, girls never come close to you†. The extreme campaign is that they force them to do whitening their skin just like women. This kind of objectification to guys as a female is often seen on the media. Magazines for men force them to be fashionable as much as girls do, and teach them how to deal with the male cosmetic products. At the one corner of popular TV comedy show, guys are dressed like women and compete how much they are beautiful even though they are not homosexual or transvestite. Iida mentions, â€Å"†¦the idea that the â€Å"feminisation of culture† leads to the â€Å"feminisation of masculinity† is an interesting proposition†¦Ã¢â‚¬ (3). Thus, Japanese society itself threat young guys to be clean, skinny or feminine. Japanese young men are looking for the new muscularity under the media pressure, women’s high expectations, and hyper pure society. As the media describe, the ideal parson is that he is tall, skinny, understanding what girls are thinking and having the flexibility to correspond to the social requirement. That model is rare or no exist case, but the media never stop exposing those ideal. To matter worse, Japanese are not good at to accept or discuss the extra ordinal thoughts. While that ideal mode is completely unusual or wrong, they are stick to it, so most of guys feel unconfident about themselves. They are lacking self-esteem, so they cannot be aggressive toward girls. They think they must be fashionable and keep cleanness wherever they go, but women do not so much care about the men’s appearance when they chose their partner. In fact, some of them are more likely to get marry with previous generation guys in 30’s to 40’s because their self-esteem is high enough to approach the women regardless of their appearance. If male appearance is the first priority for women to decide marriage, the young generation must superior to that generation. However, the fact is different. The thing is that women are more realistic than men. While they admire those who inside of the media, they know that is not real. That becomes variance for those guys wants to response to women’s demand. While elderly critic often argue about this issue, that was never understood by their generations because their generation was not complex as much as nowadays, so it stereotypically analyzed and label young guys as inferior new type, and make fun of them it just like a game. However, they should take it account that social expectations are shifted, and guys are expected to have more female role to coexist with women. The gender could not be easily judged by biological role in current complex society. â€Å"Sue Thornman claims that a â€Å"female person† holds a â€Å"doublesubjectivity† ;while â€Å"she represents herself to herself,† she also performs a role of another subject who â€Å"consciously creates, manipulates, and compensates for the figurability of an imaginary subject that projects cohesiveness as its founding assumption through a fictional body. â€Å"(5 Iida). To response to social demand, guys are just imitating the female behavior not because they actually wants to be a women, so the media should let them know it, and suggest how understand the female role and new male identity. In conclusion, distorted masculinity by the media make Japanese young guys hard to find appropriate model. Older generations also critici ze their constructing new way, so it makes more difficult issue. Most young generations get the complex from that reason, and they seem lack the self-esteem. However, those who suffer the issue must ignore what the media expose. Most Japanese people tend to believe that the media is truth because they used to follow the majority. As I mentioned, most Japanese people are disciplined not to have the individualistic opinions. In the class, it’s rare to be asked their opinions and only take the note what teachers are talking or writing on the board. As a result, they stick to one idea. They also lack the experience to acknowledge other cultures. They don’t know how fouling people observe themselves because majority of Japanese never been abroad. Japanese society is traditionally closed, so problems become too domestic. If it’s the U. S. people express the rejection to the media like Justin Bever is criticized as a gay singer. Even though minority people criticize about that on 2ch, those people are thought they are dropped from the main stream and are not persuasive because they hide their name. Anyway, to combat this issue, Japanese must be more flexible and reject to be brainwashed by the media.

Lovelace Happy Feet

Every Emperor Penguin sings a unique song called a â€Å"heartsong† to attract a mate. If the male penguin's heartsong matches the female's song, the two penguins mate. Norma Jean, a female penguin, falls for Memphis, a male penguin and they become mates.They lay an egg, which is left in Memphis' care, while Norma Jean leaves with the other females to fish. While the males struggle through the harsh winter, Memphis briefly drops the egg.The resulting chick, Mumble, has no vocal talent, but can tap dance. Nevertheless, he is enamored with Gloria, a female penguin who is regarded as the most talented of his age. One day, Mumble encounters a group of hostile Skua, with a leader who is tagged with a yellow band, which he claims to have been from an alien abduction.Mumble narrowly escapes the hungry birds by falling into a crevice.Years later, an adult Mumble is now an outcast who is frowned upon by his elders. After being shunned during the graduates' song, he is attacked by a leo pard seal. After escaping, he befriends a group of Adelie Penguins called â€Å"the Amigos†, who embrace Mumble's dance moves and assimilate him into their group.After seeing a hidden human excavatorin an avalanche, they opt to ask Lovelace, aRockhopper Penguin, about its origin. Lovelace has the plastic rings of a six pack entangled around his neck, which he claims to have been bestowed upon him by mystic beings.For the emperor penguins, it is mating season and Gloria is the center of attention.Ramon tries to help Mumble win her affection by singing a Spanish version of â€Å"My Way†, with Mumble lip syncing. When Gloria sees Ramon behind Mumble's back, she becomes angry and turns away. As a last resort, Mumble begins tap dancing in synch with her song.She falls for him and all the youthful penguins join in for singing and dancing to â€Å"Boogie Wonderland†. The elders are appalled by Mumble's conduct, which they see as the reason for their lean fishing season .Memphis begs Mumble to stop dancing, for his own sake, but when Mumble refuses, he is banished.Mumble and the Amigos return to Lovelace, only to find him being choked by the plastic rings. Lovelace confesses they were snagged on him while swimming off the forbidden shores, beyond the land of the elephant seals.Not long into their journey, they are met by Gloria, who wishes to join with Mumble as his mate. Fearing for her safety, he ostracizes Gloria, driving her away.At the forbidden shore, the group finds a fishing boat. Mumble pursues it solo to the brink of exhaustion.He is eventually washed up on the shore of Australia, where he is rescued and kept at Marine World with Magellanic Penguins. After a long and secluded confinement in addition to fruitlessly trying to communicate with the humans, he nearly succumbs to madness. When a girl attempts to interact with Mumble by tapping the glass, he starts dancing, which attracts a large crowd.He is released back into the wild, with a t racking device attached to his back. He returns to his colony and challenges the will of the elders. Memphis reconciles with him, just as a research team arrives, proving the aliens to be true. The whole of the colony, even Noah, engages in dance.The research team returns their expedition footage, prompting a worldwide debate. The governments realize they are overfishing, leading to the banning of all Antarctic fishing. At this, the Emperor Penguins and the Amigos celebrate. In the final scene, a baby penguin is seen dancing next to Mumble and Gloria, revealed to be their son Erik in Happy Feet Two.

Management Report Addressed to the UK National Health Services Essay

Management Report Addressed to the UK National Health Services - Essay Example In addition, there is no benchmark for measuring financial performance. (Ramos et al, 2007) Public sector organisations also differ from private sector organisations in their mode of fundraising and reporting. Most public sector organisations are still financed by the state with revenue generated from taxes. Common types of public sector organisations include: Central and local Government Departments, Agencies, Trading Funds and Public Corporations. (Ramos et al, 2007). Public sector organisations like all other organisations have stakeholders who expect the organisation to satisfy their unique needs. The major stakeholders in public sector organisations include: Barrows and Mclnerney identifies taxpayers, government Ministries, customers, Trade Unions, social responsibility interest groups, local government and other government ministries as major stakeholders of a public sector organisation. Section 2 provides and overview of the UK National Health Services, when it was formed, the rationale for its formation and how it has been financed. Section 3 provides some major problems faced by the UK National Health Services, and proposes a Strategic Management tool to solve the problems. It also explains how the management tool can be put into practice within the context of the UK National Health Services. ... Section 3 provides some major problems faced by the UK National Health Services, and proposes a Strategic Management tool to solve the problems. It also explains how the management tool can be put into practice within the context of the UK National Health Services. Section 4 prioritises the major change drivers and gives recommendations on how to tackle each change driver to achieve organisational efficiency. Section 5 concludes the paper. 2 Overview of the UK National Health Services: Mission and Main Issues The UK National Health Services (NHS) remains one of the largest public sector bodies in the world and the largest public sector organisation in the United Kingdom. The NHS was established in 1948 by the post-war labour government and it was the first health system in any western society to offer free medical care to the entire population. (Goodwin, 2000). Its objective was to be universal in its coverage and comprehensive in terms of the services to be provided, available on the basis of clinical need and not based on income. It has been financed through taxation. (Goodwin, 2000) Unfortunately, however, funding crises have resulted in the introduction of prescription, dental and ophthalmic charges. The social conception of health care has lost and two issues have dominated the UK NHS ever since. These include financial resources and politics. (Goodwin, 2000). Major challenges for the NHS include the persistent push for structural reform in state health provision, within the UK. The NHS operates today in an economic climate that is faced with escalating costs thus making it difficult for it to meet diverse patient and community needs. (Hill et al, 2001). According to Chang et al, (2006) other challenges for the UK Health Services today

Leadership theory and practice Essay Example | Topics and Well Written Essays - 2500 words

Leadership theory and practice - Essay Example The essay also seeks to discuss and evaluate the leadership exercised by Anna Bligh during the 2011 flood crisis in Queensland. The analysis will also seek to explore how leadership theories are related to theoretical concepts in the study of motivation, communication and attitudes, and how Anna Bligh’s leadership style has incorporated these aspects. As a point of departure, it is imperative to begin by defining the term leadership in order to gain a clear understanding of the whole concept. Basically, leadership is defined as the social process of influencing people to work voluntarily and persistently towards the attainment of the group or organisational goal (Kuper, 2006). Of notable concern is that leadership may not be restricted to formal position since any person can influence the others towards the achievement of certain goals. The concept of leadership mainly draws from trait and behavioral theories. Trait theories suggest that leaders are born. However, this theory has been challenged by different critics given that any person can be a leader if given the opportunity since leadership is mainly concerned with influencing the behaviour of others. As such, the aspect of behaviour plays a pivotal role in as much as leadership is concerned where there is need for the leaders to appeal to the people to behave in a certain way for the benefit of the group or organisation. The contemporary approach to leadership proposes a principle centered rather than personality based leadership (Schultz, 2003). The leader serves as a role model to his or her followers and encourages similar values in them. As such, leadership research has changed focus from trait to behaviour approach to leadership. Behavioral theories posit to the effect that there are certain behaviours that are supposed to be displayed by the leaders in order for them to be effective in influencing other members of the group towards the attainment of a common goal. Highly influential studies of leadership were conducted at Ohio State University and the University of Michigan. Recent studies in leadership are attributed to the findings of these studies. Thus, the following section of the essay is going to focus on discussing the similarities and differences between these two studies on behavioral leadership and how contingency theories of leadership have developed from these studies. The research that was conducted at Ohio State University sought to identify independent dimensions of leader behaviour. The two dimensions they came up with are called initiating structure and consideration (Robbins, 2003). Initiating structure refers to the extent to which the leader is likely to define the structure of his or her role and those of the employees in search for goal attainment. This is also concerned with behaviour that attempts to organize work and work relationships and the leader is mainly concerned with assigning tasks and ensuring that workers maintain standards of perform ance towards the achievement of organisational goals. The other dimension is consideration which is described as the extent to which the person is likely to have work relations that are characterized by mutual trust, respect of employees’ ideas and feelings. In other words, the leader shows concern for the well being of the employees where their grievances are taken into consideration as a way of

Business contract Law Essay Example | Topics and Well Written Essays - 1000 words - 1

Business contract Law - Essay Example In case of a material change in a proposed contract, it must accompany a counteroffer, which has to be acceptable by the other party (Emerson, 2009: p87). A contract cannot only subsist on the basis that their exist agreement between two parties. However, the parties to the stated agreement must intend to form a legally binding agreement (Emerson, 2009: p82). Consideration refers to the price paid for the promise of the other party. The price mentioned must be of value although it may not necessarily refer to money. It may consist of some right, interest, profit of benefit to one party or, on the other hand, loss or responsibility incurred by the other party (Adams, 2012: p65). Parties to a contract must be competent and authorized to enter into a contract, and therefore, not all individuals are fully free to enter into a valid contract. The following group of people involves problematic consent: people with mental impairment, minors, bankrupts, corporations and prisoners (Adams, 2012, 65). Refers to the parties mutual understanding and assent to the expression of their agreement. The consent of each of the parties in a contract must be genuine in the sense that they must agree to the same thing, in the same sense and at the sense time (Gillies, 2006: p143). Annabel Constructions Ltd. only made a contract with Murray & Co. regarding supplying and fixing double-glazed windows. The issues relating to the additional amount of $20,000 bases only on a promise made between Annabel Smith and John Murray, which creates neither a contractual obligation nor a legal right between them. A promise differentiates from a contract in the sense that a valid contract creates an obligation to the parties and is enforceable in the court of law, whereas a promise without any consideration creates no legal obligation to be enforced in a court of laws (Kelly et. al. 2013: p231). Therefore, due to the absence of essential terms of consideration, the

History of american stock car racing Essay Example | Topics and Well Written Essays - 2000 words

History of american stock car racing - Essay Example In fact, the sport started off with extremely inauspicious beginnings, and only later evolved into the multi-billion dollar enterprise of the 21st century. This essay examines the history of American stock car racing and considers the factors that contributed to its evolution from an event associated with bootlegging to one of the most watched sports in the United States. Although stock car racing is more popular today the ever it can be traced back to inauspicious beginnings during the 1920s. From 1920 to 1933 the Prohibition Period made it illegal to produce, sell, and drink liquor, so a prosperous bootlegging industry developed. Many people called bootleggers would illegally run whiskey to market places often racing at high speeds to outrun the police. In an effort to increase their efficiency and limit their chances of being apprehended bootleggers began to develop enhanced, or ‘souped-up’, engines and suspensions for the cars they drove. As the faster vehicle greatly increased the chances of evading the United States Department of Justice these drivers were termed ‘moonshine runners’.1 David â€Å"Turbo† Thompson, an associate professor at Loras College in Dubuque, Iowa, who also raced stock cars stated, â€Å"Runners built their reputations by outsmarting and outdriving the law.†2 As much of the alcohol w as produced in the Appalachian region this primarily became a southern activity. In 1933, when the prohibition ended, stock car racing was becoming very popular. After Prohibition was repealed a great deal of the runners’ business halted, but soon many regions developed an affinity for moonshine alcohol. Moonshine running soon became a recreational activity and races along dirt roads and similar tracks began occurring throughout the southern states, most notably the Wilkes County region of North Carolina. The cars continued to improve and eventually races on Sundays were organized. A number of moonshine runners gained great acclaim,

Food Ads That Are Like Wolves in Sheeps Clothing Essay

Food Ads That Are Like Wolves in Sheeps Clothing - Essay Example Once they watch a commercial about a food product with their favourite cartoon character, that is the image that will stick to them and then they will ask their parents to buy it for them and argue that the commercial says it’s good for them. They become enamoured with the products that are like adorable sheep not knowing that it is only the disguise of the wolves inside just waiting to prey on these naà ¯ve consumers. The video entitled â€Å"We’re Not Buying It: Stop Junk Food Marketing To Kids† (Prevention Institute, 2011) exposes how vulnerable children are to the power of food advertising especially if it caters to their interests. The video asks how the food industry can even penetrate schools with the guise of supporting charity projects but are actually marketing strategies promoting their unhealthy food and beverage products. The video also revealed that most advertised food and beverage products have too much sugar, salt and fat in them but are packaged as healthy food in order to be sold. Since children are bombarded with thousands of such food ads every year, and even incorporated in movies and their favourite video games, then they consume much of this food and drinks in their unhealthy diets. Hence, 1 in 3 children is expected to be prone to Diabetes when they grow up like 40% of their diets come from added sugars and unhealthy fats (Prevention Institute, 2011). I can relate the message in the video with some theories from Sharma & Romas (2012) taken up in class. Health Belief Model discussed in class proposes that one’s health is determined by his personal beliefs or perceptions, and if children believe the message that advertisements convey, then they get sucked into unhealthy diets and lifestyles.

Chinese Journalism Essay Example | Topics and Well Written Essays - 2000 words

Chinese Journalism - Essay Example In the earlier days, printed media forms were generally used for publishing journals however based on the current trend of technological upliftment, the publishing style in the current days has shifted towards the implication of digital media. For instance, in the present days, almost every type of journal articles can be found on the World Wide Web (WWW). Apart from these, the concept of professionalism finds significant level of importance when it comes to safeguarding the integrity of the journalist. As a matter of fact, any individual can post or write about anything. However, the level of attention which that online written content will attain mainly depends on its writing quality and the quantity of justifiable facts which have been included into it. The objective of this report will be to understand the factors which have resulted in the lack of professionalization within Chinese journalism on the basis of aspects which include Political Neutrality, Objectivity and Autonomy. The comparisons will be made in context to that of the North American ideals. The foremost part of the discussion will comprise facts that will reflect the trend of Chinese journalism. The present topic describes that the journalism trend followed in China is highly unprofessional in comparison to that of the North American journalism ideals. As projected by Zhaoc, Chinese journalism is acquainted of being instrumentalized and regulated by bureaucracy and the political pressure. In simple words, the concept of independence within work appears to be less preferred within China (143-174). Besides, multiple instances seemed to have occurred where the concept of paid journalism has been put to practise for reasons such as data enclosement or negative reviewing of multiple business processes. For instance, according to the legal obligation mentioned in the ‘Article 35’ of Chinese Constitution, every individual within this nation has the

Case study of a company Essay Example | Topics and Well Written Essays - 4000 words

Case study of a company - Essay Example The aim of this project is to examine Nike's branding strategy in order to identify the structure, challenges and recommendations for potential improvement. In order to attain this end, the following objectives will be explored: 1. A critical analysis of the strategy for success used by Nike over the past two decades. 2. An examination of the current challenges of the company. 3. Recommendations for the improvement of Nike's existing branding strategy 4. An identification of the branding model used by Nike which can be applicable to other companies. The report will involve a critique of the branding systems and strategies that Nike has used to attain results in its operations. It will analyse the dominant patterns and trends that are used by the company and the main approach which has resulted in the successes of Nike as a major global sports brand. The report will entail a review of the methods and approaches used by the company. The fundamental approach will be through a review of relevant literature. The review will cover the various internal dealings of the Nike and how it has paid off in the area of branding. 2.0 Literature Review This section will examine the important elements and components of the research and study. The section will critically evaluate different groundbreaking definitions and ideas that form the basic framework of the study. They will serve to define the core aspects and of the study and provide an understanding that will create the foundation for the fieldwork and actual research that will be conducted in this study. 2.1 Brand The question of what a â€Å"brand† is plays a significant role in this whole study. This is because the research provides a discussion brand-related matters in Nike, hence it is important to understand the concept of brand and its role in organisations' operations and activities. Kotler defines a brand as â€Å"a name, term, sign, symbol or design or a combination of this intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors† (Knoweles et al, 2010, p91). This implies that a brand is a unique identity or a unique representation that defines a given company's product or offering. This makes the company's offering different from what other companies in the industry are presenting to companies in the industry. To this end, Nike's offering is the popular symbol which makes it different from other competitors like Adidas and Puma who have very different symbols. The idea is to get a unique representation that is protected by law which sets each of the sports manufacturers apart from the other manufacturers. A brand creates and identification for the products in a given entity and builds an emotional connection that acts as basis on which communication with consumers can proceed (Schultz, 2009). This implies that the brand creates a basic and simple representation that other consumers can easily build some kind of connection to. The fundamental position of branding is to provide a means through which easy communication can be conducted. In other words, a brand creates an all-encompassing image which the consumers can identify with through minimal efforts. Once a brand is created, various concepts and ideas of the product offerings are woven into the brand and advertising and other marketing communication ventures are

Thames Water company Case Study Example | Topics and Well Written Essays - 3000 words

Thames Water company - Case Study Example It is also in this light that the shareholders will generate more income from the cash dividends as well as the stock dividends that the company gives them. The shareholders are composed of the stockholders who have invested their hard earned money in the business. The shareholders of the company will generate income in order to stay in operation for a long time. If the company does not make a profit, in other words it generates a loss, then there a possibility that the company will close shop. Therefore if the company will close shop, then the company will have to declare bankruptcy and close shop. The shareholders will be given their dividend income based on the percentage of the number of shares they own divided by the total outstanding shares. The dividends are computed as the total sales or revenue less total costs and expenses generated during the year. If the Sales is more than the expenses and costs, then the numerical amount is called net income. If the total costs and total expenses are more than the total sales or revenue for the year, then the numerical amount is called net loss. The net income is then divided by the number of outstanding shares to get the dividend income per share. This means to say that if the shareholder has more shares of stock of the Thames Water company then this particular shareholder will receive dividend income than the shareholders who invested in lesser number of shares. Likewise, if the company generates a net loss for the year, then the net loss will be divided by the total number of outstanding shares. This means that if the shareholder has more shares of stocks in Thames company, then this specific shareholder will receive more losses from as compared to the shareholder of Thames company who has invested in lesser numbers of shares. Expenses are amounts that include costs of repairing the leakages in the more the one hundred fifty year old pipes covering the South Eastern part of England which is under the water supply responsibility of Thames Water company. Some of the major monetary worries of Thames water which will increases its expenses and thereby decrease the net income resulting to lesser shareholder dividends per share is that Thames Water may be fined for '66m by the London Government regulatory agency OFWAT because it failed to meet its targets for reducing the volume of water lost through leaks. The company had already spend an estimated '150m extra on tackling the problem. The company is legally bound to replace around 230 miles of ageing water mains in London over the next five years in addition to the 770 miles it has already planned. The Thames Water company has to accomplish its leakage plugging for the next two years as well as to double its expenses to plug leaks for the two years after that because the company must not fail to meet their revised targets, or else, the Government agency OFWAT will take some enforcement action. Thames was able to reduce expenses when it did not meet its leakage plugging target since 1999-2000. This could be intentionally done to keep the company on a positive net income position. To add to the company's woes, the company had it lost 894m litres of water a day which has translated into lesser sales revenue and correspondingly lesser net income and finally lesser shareholde

Techniques in marketing products Essay Example for Free

Techniques in marketing products Essay 1. Intro to company product or service chosen for evaluation. The company I have chosen is Tesco PLC and service provided by them which is Tesco Mobiles established in May 2003. Service mentioned above is a mobile virtual network operator. The type of the company is private and owned by Tesco Mobile Services Ltd in 45%, Tesco Mobile Communications Ltd by another 45% and O2 Communications Ltd by 10%. Products provided by the company are mobile telecommunications. Another important point I would like to consider is that Tesco’s mobile services run on the O2 network in the United Kingdom. 2. Explanation of the marketing strategy used to market the product/service. Tesco Mobiles concern based its strategy on Ansoff’s Matrix diagram attached below and the one used by them is market penetration. Strategy used currently by Tesco Mobile Company is definitely less risky than it used to be at the beginning as the diversification which is less predictable, expect more work and more time. One of the reasons why that is a market penetration is that they established the company in 2003 so currently they are already 12 years in a business environment. Market penetration is mainly defined as an activity of growing the market share of a present product. Tesco Mobiles is perfect example for a market penetration as they are providing already existing product on the existing market. It used to be diversification for Tesco at the beginning because the concern is mainly recognized by groceries not electronic accessories but currently as it already exists for so long we can define it as a market penetration. However Tesco Mobiles is currently using market penetration to measure the amount of adoption or sales of a service or product which is associated to the total theoretical market for that service or product. 3. Explanation of TWO risks of the marketing strategy. So far market penetration strategy seems like safe way to keep the sale of the product and make profit on it. However this strategy does not work for all of the products provided by the company. Market penetration focuses on the low prices at the same point to increase market share and demand for a product. When demand for the product increase then concern can save money on  production costs per unit by making a greater amount of the product. There are missed opportunities when the company provides good quality, luxury products when in a market same products with less quality are already provided as a cheap purchase. At the end of the day even when the company decrease the price of the luxury product and raise it step by step later on customer probably may go elsewhere when for them seems the same product is cheaper. Second point of the risky way of a market penetration I would like to consider is poor company image. When company focuses on the market penetration of one product it can hurt or decrease sale of the other products provided by them. If company which is providing high quality product will focus on a cheap sale in a market penetration then image and reputation of the luxury producer can without any doubt suffer. 4. Analyse of FOUR advantages of the marketing strategy. There are absolutely more advantages than disadvantages found in a market penetration. Firstly as the product will attempt to the already existing market as already existing product the result of this may be quick adoption and diffusion of the product in the market. Another point worthy to consider is discourage competitors. When for example Tesco provides existing product into existing market that Sainsbury’s got already it may interest the customers and bring them back to Tesco by the more attractive price or look of a product. Third advantage presented by the market penetration is high product turnover. In the situation when there is high product turnover in terms of fast sales retailers are forced to order more from the suppliers which at the same time give more profit to the suppliers. To conclude advantages of the market penetration the last point likely to provide is raising profitability. Market penetration is mainly know and defined as the way of selling current services and product to already existing target market which makes it profitable and least risky through all of the Ansoff’s Matrix strategies. 5. Critical analysis of two other strategies that won’t be useful for the product/service and why? Two other strategies that I would like to mention and use them as the ones I will not provide are diversification and product development. Diversification is a strategy which enter new industry or market and that is  the most risky strategy for the business. There are several disadvantages of diversification. As the diversification does not provide that much protection while investing money into something new people does not always feel confident to actually purchase the product before someone else will recommend it. However if the company will experience any loses while performing diversification during the market consolidation then in result some business units might be subsidized. Another strategy that in my own opinion will not be useful is product development which brings new product to existing market. In case of this strategy company might experience and sometimes is very likely to have product failure. As the product is ‘’first-time’’ mover in a new market and obviously people same like in case of diversification might not feel confident to purchase the product. However company must be concerned of target audience for their new product which has no experience in sale yet.

Competition Analysis of Yahoo!

Competition Analysis of Yahoo! Yahoo Competition Today’s society relies heavily on the internet. People can spend hours a day on the internet, either for work or pleasure. With all the countless hours on the computer, what are people supposedly doing? Yahoo! desires to be the location that people spend all their time. How will Yahoo! create and sustain competitive advantage? What strategy will best serve Yahoo! on the race to the top between the other firms looking to have a digital theme park? To understand how Yahoo! plans to keep up with the changing economy, the resource-based view strategic model allows the analysis of both the internal and external perspectives of the firm. To create and sustain a competitive advantage Yahoo! should allow for differentiation and focus to its services. The resource-based view analyzes how the tangible resources, intangible resources, and the organizational capabilities work together to form a competitive advantage. For Yahoo! to have a competitive advantage against other companies with the same goal of the digital theme park, Yahoo! must take advantage of their tangible and intangible resources. Yahoo!’s tangible resources include financial, physical, technological, and organizational sources. Yahoo! started to turn around financially after Terry S. Semel took over as CEO. Semel brought structure and order to the â€Å"spontaneity that drove the firm’s decision during its go-go days† (Shamsie, 2007, p. 792). Yahoo! relied heavily on advertising for revenues of the firm under the old management. After Semel took over, he did not feel comfortable on relying only on advertising. Semel and his Product Council allowed premium services to be offered at a low rate. These low rates and advertising raised the company’s net assets. Yahoo!’s physical tangible resources include the company headquarters. After Semel took over, he â€Å"moved swiftly to chop down the 44 business units†¦to 5† (Shamsie, 2007, p. 792). The chopping down of cubicles also relates to the organizational tangible resources. Semel whole new order changed Yahoo! as a whole. The care-free culture turned into a culture with more order and structure. Yahoo!’s newly founded Product Council is made up of a group of managers. These â€Å"managers have to make formal presentations to bring up their new ideas in weekly meetings† (Shamsie, 2007, p.792). On the technological sector of the tangible resources, Yahoo! has search engine and other premium service technology. The search engine technology is from the company Inktomi. â€Å"Analysts claim that in terms of technology, Inktomi offers a search engine that is better than most others† (Shamsie, 2007, p. 796). The other premium services include job-hunting, personals, music, games, e-mail, and yellow pages. Yahoo! acquired the job-hunting service from the â€Å"buyout of HotJobs.com in 2002†¦the addition of this premium service has provided a significant boost to the firm’s revenue† (Shamsie, 2007, p.795). Yahoo!’s technology is directly related to the financial market of Yahoo!. As Yahoo!’s technology increased, the revenue of the firm also increased. An advantage in the technological sector that Yahoo! possess is â€Å"Yahoo!’s Yellow Pages, which provide them [customers] with the return addresses and driving maps† when searc hing and typing in area code (Shamsie, 2007, p 797). Semel also made deals with SBC Communications and Verizon Communications to help move Yahoo! into the broadband age. Yahoo!’s intangible resources include human skills, innovation and creativity, and the firm’s reputation. Semel is the reason Yahoo! turned around. Semel possess human skills that are not imitable. â€Å"Semel has also used the deal-making skills that made him a legend in the movie business to land crucial acquisitions and partnerships that would allow Yahoo! to tap into new sources of advertising revenue† (Shamsie, 2007, p. 793). Semel pushed through deals that the old CEO’s could not get. Innovation and creativity sectors include Semel’s organizational views and the creativity that came to the Product Council meetings. The last of the intangible resources is Yahoo!’s reputation. Yahoo! has been around for years, it is known for its free e-mail service, search engine, and its instant messenger. People can pay a little extra for a premium e-mail service that has a larger storage space than the free e-mail. Yahoo! is also known for its free fi nancial pages called Yahoo! Finance, which gives up-to-date information on stocks and bonds. Lastly, the resource-based view looks at the organizational capabilities which are â€Å"the competencies or skills that a firm employs to transform inputs into outputs† (Dess, Lumkin, Eisner 2003, p.93). Yahoo!’s organizational capabilities are the innovativeness of new and multiple services at one location. Yahoo! is no longer just a search engine, it is a powerhouse of different features that all intertwine together to create this multi-cultural funhouse. For Yahoo! to gain the competitive edge against the other firms like Google, MSN, and AOL, Yahoo! can focus on differentiation between its products. Porter’s three generic strategies involves overall cost leadership, differentiation, and focus. Overall cost leadership will not help Yahoo! sustain competitive advantage, but the combination of differentiation and focus will allow Yahoo! to outrun the other companies. Although most of the time, differentiation leads to failure but in Yahoo!’s case with its different interest areas that are already occurring differentiation will lead to success. â€Å"A differentiation strategy involves providing unique, high-quality products and services that promote a favorable reputation and strong brand identity and usually command a premium price† (Dess, Lumkin, Eisner 2003, p.209). Yahoo! already exhibits a strong brand identity since almost everyone in the world would know what Yahoo! is. Google has become one of the leading search engines in only four years because it can search millions of web-pages in milliseconds. Yahoo! can now compete with Google when Yahoo! made a deal with Inktomi for a new search engine. â€Å"Inktomi offers a search engine that is better than most others† (Shamsie, 2007, p.796). Yahoo! has many areas of interest that pertain to all different types of people. Yahoo! offers personal pages, email, financial pages, job-hunting service, etc. For the younger generation, Yahoo! offers on-line games, chatting, and a messenger service. Yahoo! already has differentiated its products, but so have the competitors. Yahoo! needs to obtain unique services that their competitors do not have. One thing that is unique for Yahoo! is the offering of music to its customers. Viewers can go on-line and watch music videos for free or for a fee, without commercial breaks. Yahoo! also differentiates its look to go with the seasons, not all web-pages do this. Using the combination of differentiation and focus strategies, Yahoo! will be able to focus individually on the different sectors of services. â€Å"For companies that pursue focus strategies, the Internet offers new avenues in which to compete because they can access markets less expensively and provide more services and features† (Dess, Lumkin, Eisner 2003, p.301). As Yahoo! accesses their intangible and tangible resources, managers can figure out which services to differentiate and which services need have a narrower focus. The tangible technological resources are the services that managers need to distinguish as profitable and valuable, and which services are not helping the company succeed in the jump to digital theme park. Semel should allow more focus to the product council meetings, so that managers would be able to get different services recognized. For the digital economy, the combination strategy of differentiation and focus is the best to have. The company’s resources all working together creates a successful business. Yahoo! demonstrates how a company can use the strategies of the resource based view, differentiation, and focus to obtain a sustainable competitive advantage. As long as Yahoo! uses their tangible and intangible resources efficiently and effectively they will be able to advance and compete with the other companies such as Google, MSN, and AOL. Tangible Resources: Financial- cut costs, advertising, premium services Physical- Cubicles Technological- Inktomi search engine, HotJobs, yellow pages, other features Organizational- Product Council, structure Intangible Resources: Human- Semel’s deal making skills Innovation and Creativity- meetings Reputation- free services, search engine Organizational Capabilities: Making a digital theme park Differentiation and Focus Services offered Design/Appearance Brand Identity Reputation References Dess, G. Gregory, Lumpkin, G.T., Eisner, B. Alan. (2007). Strategic Management 3e. New York, NY: McGraw-Hill. Shamsie, Jamal. Yahoo!. Michigan State University. Strategic Management 3e. (792-797). New York, NY: McGraw-Hill.

Analysis of Causes of UAE Economic Downfall

Analysis of Causes of UAE Economic Downfall Introduction and Business reasons: The global liquidity crunch has affected most of the countries and among the highly affected countries is United Arab Emirates which was one among the growing business hubs in the world with its massive development and acceptance of different culture and business. Dubai known as the economic capital of U.A.E was badly affected by the recession. Consequently, huge fortunes have been wiped out due to Dubais current economic crisis exposing the risk of doing business in the Gulf. The expansion of Dubai was very ambitious but improbable. A $64 billion project that was initially planned at 107 square miles for a development that was to be the worlds largest collection of theme parks, shops, residences, and hotels called the Dubai Land.  For now all these remain a fantasy which is the cause of the economic downturn. WILSON, Z (2009) As a consequence to that, various other projects like an underwater hotel, a Tiger Woods golf course, a residential community set among full-scale replicas of the Seven Wonders of the World, a rotating skyscraper, and a beach designed by Versace, complete with chilled sand have been delayed. However after six years of quick expansion, the emirate had approximately $600 billion going into construction and is home to the worlds tallest building, the worlds largest shopping mall,  the biggest man-made island and  an indoor ski resort. These rapid developments caused a 7% increase in population anually. WILSON, Z (2009) However, once the recession hit the country, the economic conditions and development scuttled. Currently, an estimated 50% of construction have been delayed or cancelled, banks have stopped lending, real estate prices fell down by 41% in the first quarter of 2009 and are estimated to drop more and the stock market has fallen 70% from its peak. Due to this economic crisis, the expatriates living in the emirate are either fleeing or have lost their jobs. When the economy of Dubai was in its booming stage, it had 80% of its total 1.7 million residents to be foreigners. As long as this economic condition prevails in the emirate, life is going to be a challenge for the foreigners and other residents. However Abu Dhabi which is the capital of U.A.E has helped Dubai with $10 billion which is still a small amount when compared to the debt of Dubai estimated to be over $50 billion. Abu Dhabi is also being affected slowly due to the recession. However the impact is lesser than Dubai since Abu Dhabi controls over 90% of U.A.Es oil reserve and is also home to one among the biggest investment company in the world known as ADIA (Abu Dhabi Investment Authority) The research will have its focus mainly on the damage done to the financial market and Business of the country. U.A.Es strategy towards gaining momentum in overcoming the economic crisis will be critically analyzed. Personal reasons: U.A.Es development has always amused me. The country is one among the leading business hubs with all major multinational companies in the world. I had always wanted to study the business sector and financial market of U.A.E but coming from an Engineering background I did not have the tools and resources to do so which is the reason I have taken MSc International Business. I am taking this opportunity to study the countrys business using the tools and resources that I have already studied and going to study during my course. Moreover it would help me to understand more about International Business and reasons to the economic downfall of U.A.E. This would also help me once I go back in order to start a business. The knowledge of the economic situation and its detailed study would help me a great deal. III.PRELIMINARY LITERATURE REVIEW: During the late 2007, with the US economy going through its worst post war recession, the global economy faced the most synchronised recession ever which was a result of increased globalisation and global interdependence financially and trade linkages. The economies of almost all the major developed countries shrivelled rapidly along with many trade dependent developing countries which include U.A.E along with other major countries like India and China. Anirvan B and Pami D (2010). Before the spread of the global recession, it was believed only the U.S economy will face the economic downfall. But almost the whole of Europe and cuntries like India and China were also hit badly along with U.A.E which is a small developing country with big ambition. The economy of dubai was growing at an alarming rate with projects estimated to approximately $660 billion until the recession hit. In november 2009, the announcement of Dubai that it was going to freeze $26 billion of debt was a shock to the world and after two months when the real estate market crashed, Dubai government had over $60 billion debt which created serious doubts in the minds of investors about Dubai. A political science professor at Durham University in the U.K. stated The real story of Dubai is that it was a trick, Christopher D (2010). Abu Dhabi which is the capital of United Arab Emirates has been using its $43 billion of annual oil revenue to work controlled by one among the worlds biggest investment company called ADIA (Abu Dhabi Investment Authority) building art museums, mosques and a renewable energy research institute. Pendleton and Devon (2010) Vol.  185 Issue 5, p108-109 With the likes of abundant oil reserves of Abu Dhabi and one of the worlds biggest institutional investors (ADIA), Dubai has a ray of hope in surviving the current economic crisis. Abu Dhabi Inbestment Authority is known to be one of the biggest financial institutions in the world ranking second after the Bank of Japan, according to the Oxford Business Group. Roy and Sudip ()2006, Vol.  37 (444), 70-76. The company established in 1976 by the late ruler of U.A.E Sheikh Zayed Bin Sultan Al Nahiyan had its gaol towards investing the countrys surpluses in International market with low risks. The company currently manages U.A.Es surplus oil reserve which is estimated to be approximately $500 billion. The company has been able to raise its liquidity during this global crisis when equity market was struck severely. The country is mainly depending on the turnover of this establishment. The companys aproach towards investment in US and Europe market are looking strong. Sheikh Ahmad say s US treasuries are still the most liquid benchmark bonds in the world and will remain an important diversification tool. Mccrum and Philip (2010), Vol.  54 ,8, p30-31. In 2009, Dubais Jebel Ali airport which is going to be the worlds biggest airport found its construction at halt as its development plans were threatened by the gloabl economic crisis. The current economic situation has mainly affected the real estate market of U.A.E. With reduced net migration, decreasing jobs and the lack of availbility of credit has badly affected the real estate market. The prices for properties has gone down by 40% and reduced liquidity and credit for developers has shut down major projects. While there is no consumption data, inflation figures are below requirements. Dubais à ¢Ã¢â€š ¬Ã‹Å"housing, electricity, gas and other fuels inflation was at 0.5% in February 2009 which was the lowest during that year. Emerging Markets Monitor (2010) 16,(32) 17. The emirate of Abu Dhabi shows less vulnerability to the current economic crisis when compared to Dubai. The Dubai Government had announces at 6 month stand still for debt payments in november 2009. U.A.Es economic recovery only started gaining momentum in 2010. In this research, I will endeavour to highlight the key positive development that has occured since the recession and critically analyze the countrys future strategy. IV.RESEARCH questions and OBJECTIVES: 4.1 Research QUESTIONS: What are the reasons for the tragic economic downfall of U.A.E especially in the emirate of Dubai? What is the extent of damage to the financial market and business in the country due to the recession? How badly is the real estate market sector affected due to recession and what are its impacts on the residents? How has this economic downfall affected the countrys financial market? What are the measures undertaken by the government and private business sectors to recover from the financial crisis? 4.2 Research OBJECTIVES: To critically analyze the reason for the economic downfall in U.A.E. To critically analyze and comment on the extent of damage and the precise business sectors that are most affected due to the recession in U.A.E. To critically evaluate the downfall in the real estate market and its impact on the residents To evaluate the effect of recession on U.A.Es financial market. Finally, to comment on the measures undertaken to recover from the financial crisis and recommend measures which can help the recovery V.RESEARCH PLAN: Analysing a global phenomenon (the green phenomenon) at a European level and carrying out researches about a pillar industry (the automotive industry) that indicates most of the European countries economic health implies that various data are available. Whilst numerous advantages such as giving precious in-depth data concerning the topic, it also means that important drawbacks will arise such as so-called fake or disinformation data. Furthermore, this fact also implies that while collecting accurate data on such hot topics, the need to constantly access the latest and up to date data will be crucial and even unavoidable alongside my research. 5. 1 Data collection methods outline 5.1.1 Secondary Data In order to complete my research, I will be using secondary data like text books that are available at Coventry University related to Business strategy and Management to use the appropriate tools required to analyze a company or business that is hostile due to recession. Books like Business strategy Formulation Ulwick, Anthony W (2004), Chaotics: The Business of Managing and Marketing in the Age of Turbulence  Kotler, Philip  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  C, John A (2009) and Stock Market Cycles: Practical Explanation Bolten, Steven E.  Ãƒâ€šÃ‚  (2000). Other databases like EBSCO will be used to find journals and articles related to my research area. Articles like à ¢Ã¢â€š ¬Ã‹Å"Jebel Ali terminal faces 12-month delay Foreman,c (2009) Middle East Economic digest, Vol 3,(9) 18 and à ¢Ã¢â€š ¬Ã‹Å"Contractors pay for falling prices Foreman,c (2009) Middle East Economic digest, Vol 53,(5) 27-30.. Other articles and journals will be used for as my research progresses. Database li ke SAGE journals will also be used to find journals on Global recession and its effect on develpoed and developing countries. 5.1.2 Primary data Interviews One on one interview will be conducted with the IT department head of ADIA (Abu Dhabi investment Authority) as a part of primary data collection for my research. The interview will help me understand and perceive how the company is doing and regarding their current investments. Depending on the quality and depth of the information collected from this interview, I will be conducting another interview with the Marketing Manager of Abu Dhabi Cable Factory L.L.C which is a company I used to work for before the start of my course at Coventry University. All these data will help me comment on the present economic condition in United Arab Emirates and their future plans as my research progresses. 5.2 Data collection methods per objective In order to complete my first objective, I will be using journals and articles from databases like EBSCO and SAGE journals that contains materials purely on recession, its roots and forecasts. The second objective will be addressed using the information collected from the interviews and journals from EBSCO. For the third objective, information will be collected from databases like EBSO and SAGE journals. Additional information will be collected from local newspaper articles in United Arab Emirates. For the fourth and the fifth objective, information collected from the interviews will be used along with other journals and articles. In order to recommend measures which could help the recovery from recession, I would use information from books like Business strategy Formulation Ulwick, Anthony W (2004), Chaotics: The Business of Managing and Marketing in the Age of Turbulence  Kotler, Philip  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  C, John A (2009). 5.3 Analysis of data Primary data collected by interview will be grouped accordingly to answer the necessary objective of my research work. In order to do so I will be using the NVIVO 9 software which will help me analyze any unstructured information collected. 5.4 Limitations As far as the secondary data is concerned, the limitations are that the information available is from a third persons point of view which might not be accurate and also that we could find information contradicting some particular information since the research will talk about issues concerning the reason for the countrys current economic condition and measures that could be employed to overcome the economic crisis. The limitations for the primary data would be that the information collected may not be precise as it is information regarding a company or economy from an individuals perspective. VI.ETHICS I will ensure that I will follow the Universitys ethical procedures and submit the low risk ethical approval form and follow all the guidelines. For my primary data collection, I shall use the participation information leaflet for interviews and also attach a consent form for interviews. Interviews will not be conducted in ways that could go against the ethical issues like harm the respondents or question their honesty. All the data collected will be treated confidentially and will not be used for any other purpose than the research work. All data will be securely kept in line with the Data Protection Act 1998. VII.LIST OF REFERENCES Wilson, Z (2009) ROAD TO NOWHERE  : FAST COMPANY 138, (13) 90-93 BusinessWeek (2009) ECONOMICS POLICY JAWBONING THE BANKS  4161, (4) 8-13 available at http://web.ebscohost.com/ehost/detail?hid=15sid=67e26db4-aa56-4136-9b5e-63151b0d62e8%40sessionmgr14vid=10bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bthAN=47040807 Foreman, C (2009) Jebel Ali terminal faces 12-month delay : MEED-  Middle East Economic Digest 53, (9) 18 Anirvan, B and Pami, D (2010) Synchronisation of Recessions in Major Developed and Emerging Economie  : The Journal of Applied Economic Research 4, (2) 197-223 avalible at http://mar.sagepub.com/content/4/2/197.full.pdf+html Pendleton and Devon (2010) Middle Eastern Mirage  : Forbes 185, (5) 108-109 Mccrum and Philip (2010) Abu Dhabi begins to open up.  : MEED-  Middle East Economic Digest 54, (8) 30-31 Ulwick and Anthony, W (2004) Business strategy Formulation Kotler  ; Philip, C and John A (2009) Chaotics: The Business of Managing and Marketing in the Age of Turbulence   Bolten and Steven, E.  Ãƒâ€šÃ‚  (2000) Stock Market Cycles: Practical Explanation Middle East Monitor:  The Gulf (2010) 20, (5) 4-5 avalilable at http://content.ebscohost.com/pdf23_24/pdf/2010/D9B/01May10/49018531.pdf?T=PP=ANK=49018531S=RD=bthEbscoContent=dGJyMNHr7ESeqLE4yNfsOLCmr0mep7VSs6u4Sq%2BWxWXSContentCustomer=dGJyMPGvtk%2BwrrFQuePfgeyx44Dt6fIA Emerging Markets Monitor (2010) Vol.  16 Issue 32, p17-17 available at http://content.ebscohost.com/pdf25_26/pdf/2010/5DB/22Nov10/55340054.pdf?T=PP=ANK=55340054S=RD=bthEbscoContent=dGJyMNHr7ESeqLE4yNfsOLCmr0mep7VSsKi4Sa6WxWXSContentCustomer=dGJyMPGvtk%2BwrrFQuePfgeyx44Dt6fIA Analysis of Causes of UAE Economic Downfall Analysis of Causes of UAE Economic Downfall Introduction and Business reasons: The global liquidity crunch has affected most of the countries and among the highly affected countries is United Arab Emirates which was one among the growing business hubs in the world with its massive development and acceptance of different culture and business. Dubai known as the economic capital of U.A.E was badly affected by the recession. Consequently, huge fortunes have been wiped out due to Dubais current economic crisis exposing the risk of doing business in the Gulf. The expansion of Dubai was very ambitious but improbable. A $64 billion project that was initially planned at 107 square miles for a development that was to be the worlds largest collection of theme parks, shops, residences, and hotels called the Dubai Land.  For now all these remain a fantasy which is the cause of the economic downturn. WILSON, Z (2009) As a consequence to that, various other projects like an underwater hotel, a Tiger Woods golf course, a residential community set among full-scale replicas of the Seven Wonders of the World, a rotating skyscraper, and a beach designed by Versace, complete with chilled sand have been delayed. However after six years of quick expansion, the emirate had approximately $600 billion going into construction and is home to the worlds tallest building, the worlds largest shopping mall,  the biggest man-made island and  an indoor ski resort. These rapid developments caused a 7% increase in population anually. WILSON, Z (2009) However, once the recession hit the country, the economic conditions and development scuttled. Currently, an estimated 50% of construction have been delayed or cancelled, banks have stopped lending, real estate prices fell down by 41% in the first quarter of 2009 and are estimated to drop more and the stock market has fallen 70% from its peak. Due to this economic crisis, the expatriates living in the emirate are either fleeing or have lost their jobs. When the economy of Dubai was in its booming stage, it had 80% of its total 1.7 million residents to be foreigners. As long as this economic condition prevails in the emirate, life is going to be a challenge for the foreigners and other residents. However Abu Dhabi which is the capital of U.A.E has helped Dubai with $10 billion which is still a small amount when compared to the debt of Dubai estimated to be over $50 billion. Abu Dhabi is also being affected slowly due to the recession. However the impact is lesser than Dubai since Abu Dhabi controls over 90% of U.A.Es oil reserve and is also home to one among the biggest investment company in the world known as ADIA (Abu Dhabi Investment Authority) The research will have its focus mainly on the damage done to the financial market and Business of the country. U.A.Es strategy towards gaining momentum in overcoming the economic crisis will be critically analyzed. Personal reasons: U.A.Es development has always amused me. The country is one among the leading business hubs with all major multinational companies in the world. I had always wanted to study the business sector and financial market of U.A.E but coming from an Engineering background I did not have the tools and resources to do so which is the reason I have taken MSc International Business. I am taking this opportunity to study the countrys business using the tools and resources that I have already studied and going to study during my course. Moreover it would help me to understand more about International Business and reasons to the economic downfall of U.A.E. This would also help me once I go back in order to start a business. The knowledge of the economic situation and its detailed study would help me a great deal. III.PRELIMINARY LITERATURE REVIEW: During the late 2007, with the US economy going through its worst post war recession, the global economy faced the most synchronised recession ever which was a result of increased globalisation and global interdependence financially and trade linkages. The economies of almost all the major developed countries shrivelled rapidly along with many trade dependent developing countries which include U.A.E along with other major countries like India and China. Anirvan B and Pami D (2010). Before the spread of the global recession, it was believed only the U.S economy will face the economic downfall. But almost the whole of Europe and cuntries like India and China were also hit badly along with U.A.E which is a small developing country with big ambition. The economy of dubai was growing at an alarming rate with projects estimated to approximately $660 billion until the recession hit. In november 2009, the announcement of Dubai that it was going to freeze $26 billion of debt was a shock to the world and after two months when the real estate market crashed, Dubai government had over $60 billion debt which created serious doubts in the minds of investors about Dubai. A political science professor at Durham University in the U.K. stated The real story of Dubai is that it was a trick, Christopher D (2010). Abu Dhabi which is the capital of United Arab Emirates has been using its $43 billion of annual oil revenue to work controlled by one among the worlds biggest investment company called ADIA (Abu Dhabi Investment Authority) building art museums, mosques and a renewable energy research institute. Pendleton and Devon (2010) Vol.  185 Issue 5, p108-109 With the likes of abundant oil reserves of Abu Dhabi and one of the worlds biggest institutional investors (ADIA), Dubai has a ray of hope in surviving the current economic crisis. Abu Dhabi Inbestment Authority is known to be one of the biggest financial institutions in the world ranking second after the Bank of Japan, according to the Oxford Business Group. Roy and Sudip ()2006, Vol.  37 (444), 70-76. The company established in 1976 by the late ruler of U.A.E Sheikh Zayed Bin Sultan Al Nahiyan had its gaol towards investing the countrys surpluses in International market with low risks. The company currently manages U.A.Es surplus oil reserve which is estimated to be approximately $500 billion. The company has been able to raise its liquidity during this global crisis when equity market was struck severely. The country is mainly depending on the turnover of this establishment. The companys aproach towards investment in US and Europe market are looking strong. Sheikh Ahmad say s US treasuries are still the most liquid benchmark bonds in the world and will remain an important diversification tool. Mccrum and Philip (2010), Vol.  54 ,8, p30-31. In 2009, Dubais Jebel Ali airport which is going to be the worlds biggest airport found its construction at halt as its development plans were threatened by the gloabl economic crisis. The current economic situation has mainly affected the real estate market of U.A.E. With reduced net migration, decreasing jobs and the lack of availbility of credit has badly affected the real estate market. The prices for properties has gone down by 40% and reduced liquidity and credit for developers has shut down major projects. While there is no consumption data, inflation figures are below requirements. Dubais à ¢Ã¢â€š ¬Ã‹Å"housing, electricity, gas and other fuels inflation was at 0.5% in February 2009 which was the lowest during that year. Emerging Markets Monitor (2010) 16,(32) 17. The emirate of Abu Dhabi shows less vulnerability to the current economic crisis when compared to Dubai. The Dubai Government had announces at 6 month stand still for debt payments in november 2009. U.A.Es economic recovery only started gaining momentum in 2010. In this research, I will endeavour to highlight the key positive development that has occured since the recession and critically analyze the countrys future strategy. IV.RESEARCH questions and OBJECTIVES: 4.1 Research QUESTIONS: What are the reasons for the tragic economic downfall of U.A.E especially in the emirate of Dubai? What is the extent of damage to the financial market and business in the country due to the recession? How badly is the real estate market sector affected due to recession and what are its impacts on the residents? How has this economic downfall affected the countrys financial market? What are the measures undertaken by the government and private business sectors to recover from the financial crisis? 4.2 Research OBJECTIVES: To critically analyze the reason for the economic downfall in U.A.E. To critically analyze and comment on the extent of damage and the precise business sectors that are most affected due to the recession in U.A.E. To critically evaluate the downfall in the real estate market and its impact on the residents To evaluate the effect of recession on U.A.Es financial market. Finally, to comment on the measures undertaken to recover from the financial crisis and recommend measures which can help the recovery V.RESEARCH PLAN: Analysing a global phenomenon (the green phenomenon) at a European level and carrying out researches about a pillar industry (the automotive industry) that indicates most of the European countries economic health implies that various data are available. Whilst numerous advantages such as giving precious in-depth data concerning the topic, it also means that important drawbacks will arise such as so-called fake or disinformation data. Furthermore, this fact also implies that while collecting accurate data on such hot topics, the need to constantly access the latest and up to date data will be crucial and even unavoidable alongside my research. 5. 1 Data collection methods outline 5.1.1 Secondary Data In order to complete my research, I will be using secondary data like text books that are available at Coventry University related to Business strategy and Management to use the appropriate tools required to analyze a company or business that is hostile due to recession. Books like Business strategy Formulation Ulwick, Anthony W (2004), Chaotics: The Business of Managing and Marketing in the Age of Turbulence  Kotler, Philip  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  C, John A (2009) and Stock Market Cycles: Practical Explanation Bolten, Steven E.  Ãƒâ€šÃ‚  (2000). Other databases like EBSCO will be used to find journals and articles related to my research area. Articles like à ¢Ã¢â€š ¬Ã‹Å"Jebel Ali terminal faces 12-month delay Foreman,c (2009) Middle East Economic digest, Vol 3,(9) 18 and à ¢Ã¢â€š ¬Ã‹Å"Contractors pay for falling prices Foreman,c (2009) Middle East Economic digest, Vol 53,(5) 27-30.. Other articles and journals will be used for as my research progresses. Database li ke SAGE journals will also be used to find journals on Global recession and its effect on develpoed and developing countries. 5.1.2 Primary data Interviews One on one interview will be conducted with the IT department head of ADIA (Abu Dhabi investment Authority) as a part of primary data collection for my research. The interview will help me understand and perceive how the company is doing and regarding their current investments. Depending on the quality and depth of the information collected from this interview, I will be conducting another interview with the Marketing Manager of Abu Dhabi Cable Factory L.L.C which is a company I used to work for before the start of my course at Coventry University. All these data will help me comment on the present economic condition in United Arab Emirates and their future plans as my research progresses. 5.2 Data collection methods per objective In order to complete my first objective, I will be using journals and articles from databases like EBSCO and SAGE journals that contains materials purely on recession, its roots and forecasts. The second objective will be addressed using the information collected from the interviews and journals from EBSCO. For the third objective, information will be collected from databases like EBSO and SAGE journals. Additional information will be collected from local newspaper articles in United Arab Emirates. For the fourth and the fifth objective, information collected from the interviews will be used along with other journals and articles. In order to recommend measures which could help the recovery from recession, I would use information from books like Business strategy Formulation Ulwick, Anthony W (2004), Chaotics: The Business of Managing and Marketing in the Age of Turbulence  Kotler, Philip  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  C, John A (2009). 5.3 Analysis of data Primary data collected by interview will be grouped accordingly to answer the necessary objective of my research work. In order to do so I will be using the NVIVO 9 software which will help me analyze any unstructured information collected. 5.4 Limitations As far as the secondary data is concerned, the limitations are that the information available is from a third persons point of view which might not be accurate and also that we could find information contradicting some particular information since the research will talk about issues concerning the reason for the countrys current economic condition and measures that could be employed to overcome the economic crisis. The limitations for the primary data would be that the information collected may not be precise as it is information regarding a company or economy from an individuals perspective. VI.ETHICS I will ensure that I will follow the Universitys ethical procedures and submit the low risk ethical approval form and follow all the guidelines. For my primary data collection, I shall use the participation information leaflet for interviews and also attach a consent form for interviews. Interviews will not be conducted in ways that could go against the ethical issues like harm the respondents or question their honesty. All the data collected will be treated confidentially and will not be used for any other purpose than the research work. All data will be securely kept in line with the Data Protection Act 1998. VII.LIST OF REFERENCES Wilson, Z (2009) ROAD TO NOWHERE  : FAST COMPANY 138, (13) 90-93 BusinessWeek (2009) ECONOMICS POLICY JAWBONING THE BANKS  4161, (4) 8-13 available at http://web.ebscohost.com/ehost/detail?hid=15sid=67e26db4-aa56-4136-9b5e-63151b0d62e8%40sessionmgr14vid=10bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bthAN=47040807 Foreman, C (2009) Jebel Ali terminal faces 12-month delay : MEED-  Middle East Economic Digest 53, (9) 18 Anirvan, B and Pami, D (2010) Synchronisation of Recessions in Major Developed and Emerging Economie  : The Journal of Applied Economic Research 4, (2) 197-223 avalible at http://mar.sagepub.com/content/4/2/197.full.pdf+html Pendleton and Devon (2010) Middle Eastern Mirage  : Forbes 185, (5) 108-109 Mccrum and Philip (2010) Abu Dhabi begins to open up.  : MEED-  Middle East Economic Digest 54, (8) 30-31 Ulwick and Anthony, W (2004) Business strategy Formulation Kotler  ; Philip, C and John A (2009) Chaotics: The Business of Managing and Marketing in the Age of Turbulence   Bolten and Steven, E.  Ãƒâ€šÃ‚  (2000) Stock Market Cycles: Practical Explanation Middle East Monitor:  The Gulf (2010) 20, (5) 4-5 avalilable at http://content.ebscohost.com/pdf23_24/pdf/2010/D9B/01May10/49018531.pdf?T=PP=ANK=49018531S=RD=bthEbscoContent=dGJyMNHr7ESeqLE4yNfsOLCmr0mep7VSs6u4Sq%2BWxWXSContentCustomer=dGJyMPGvtk%2BwrrFQuePfgeyx44Dt6fIA Emerging Markets Monitor (2010) Vol.  16 Issue 32, p17-17 available at http://content.ebscohost.com/pdf25_26/pdf/2010/5DB/22Nov10/55340054.pdf?T=PP=ANK=55340054S=RD=bthEbscoContent=dGJyMNHr7ESeqLE4yNfsOLCmr0mep7VSsKi4Sa6WxWXSContentCustomer=dGJyMPGvtk%2BwrrFQuePfgeyx44Dt6fIA

Julius Ceasar Essay -- Biography Biographies Bio

Julius Ceaser was the Roman general and statesman, who laid the foundations of the Roman imperial system. Born in Rome on July 12 or 13, 100 BC, Caesar belonged to the prestigious Julian clan; yet from early childhood he knew controversy. His uncle by marriage was Gaius Marius, leader of the populares. This party supported agrarian reform and was opposed by the reactionary optimates, a senatorial faction. Marius was seven times consul , and the last year he held office, just before his death in 86 BC, he exacted a terrifying toll on the optimates. At the same time he saw to it that Caesar was appointed flamen dialis, one of an archaic priesthood with no power. This identified him with his uncle's extremist politics, and his marriage in 84 BC to Cornelia, the daughter of Marius's associate, Cinna, further confirmed him as a radical. When Lucius Cornelius Sulla, Marius's enemy and leader of the optimates, was made dictator in 82 BC, he issued a list of enemies to be executed. Although Caesar was not harmed, he was ordered by Sulla to divorce Cornelia. Refusing that order, he found it prude nt to leave Rome. He did not return to the city until 78 BC, after Sulla's resignation. Caesar was now 22 years old. Unable to gain office, he left Rome again and went to Rhodes, where he studied rhetoric; he returned to Rome in 73 BC, a very persuasive speaker. The year before, while still absent, he had been elected to the pontificate, an important college of Roman priests. In 71 BC Pompey the Great, who had earned his epithet in service under Sulla, returned to Rome, having defeated the rebellious populares general Sertorius in Spain. At the same time Marcus Crassus, a rich patrician, suppressed in Italy the slave revolt led by Spartacus. Pompey and Crassus both ran for the consulship—an office held by two men—in 70 BC. Pompey, who by this time had changed sides, was technically ineligible, but with Caesar's help he won the office. Crassus became the other consul. In 69 BC, Caesar was elected quaestor and in 65 BC curule aedile, gaining great popularity for his excessive gladiatorial games. To pay for these, he borrowed money from Crassus. This united the two men, who also found common cause with Pompey. When Caesar returned to Rome in 60 BC after a year as governor of Spain, he joined forces with Crassus and Pompey in a three way alliance known as the First Triumv... ... violated, she was maligned by gossips, and Caesar then divorced her, telling the Senate that Caesar's wife must be above suspicion. His next marriage which was in 59 b.c. was to Calpurnia and was politically motivated. Since Caesar had no male heirs, he stipulated in his will that his grandnephew, Octavius, become his successor. It was Octavius who became Rome's first emperor under the name of Augustus. Caesar was a gifted writer, with a clear and simple style. His De Bello Gallico which means On the Gallic Wars in english, in which he described Gaul and his Gallic campaigns, is a major source of information about the early Celtic and Germanic tribes. Scholarly opinion of Caesar's accomplishments is divided. Some regard him as an unscrupulous tyrant, with an insatiable lust for power, and blame him for the demise of the Roman Republic. Others, admitting that he could be ruthless, insist that the Republic had already been destroyed. They maintain that to save the Roman world from chaos a new type of government had to be created. In fact, Caesar's reforms did stabilize the Mediterranean world. Among ancient military commanders, he may be second only to Alexander the Great.

A Comparison of Fierceness in Beowulf and in The Saga of King Hrolf Kra

Fierceness in Beowulf and in The Saga of King Hrolf Kraki      Ã‚  Ã‚  Ã‚   Is fierceness mentioned only in Beowulf or is it an element common also to this famous Icelandic saga? Is fierceness described the same way as in Beowulf?    The Anglo-Saxons prior to 1000AD were as a race fierce. They possessed great courage. Beowulf reflects their fierceness and courage in a variety of ways. Beowulf complains to Unferth in the Danish court: â€Å"Grendel would never have done such horrors †¦ if you were so fierce as you suppose.† The hero, who had earlier killed nine sea monsters, opted to face Grendel in mortal combat WITHOUT sword or shield or the assistance of others: â€Å"but I shall seize my enemy in my hand grip and fight.† Later when the hero’s sword failed against Grendel’s Mother, he remained â€Å"resolute† and seized her by the shoulder and fought till victory came. Thus â€Å"Beowulf, fierce in war, received the cup from Wealhtheow.† Later, the hero went up against and killed Daghrefin, the Huga champion, without weapons: â€Å"Nor was my sword his death, but my hand grasp broke his bone-house, tore out his surging heart.† After fifty years of kingship, when the fire dragon molested his people, Beowulf, the old man, did not lose his fierceness; he was â€Å"ready to die †¦ life from body parted †¦ I am brave in mind.† In the final battle brave Wiglaf showed his own fierceness and advanced to help his lord who was englulfed in flames: â€Å"With him I will embrace the fire †¦ he doesn’t deserve to suffer alone.†    The Anglo-Saxons were also fierce in the sense that they delighted in slaughter. George Clark in Beowulf states regarding the epic: â€Å"Swords, shields, coats of ring-mail, helmets with sourmounted boar figures . . . all furnish the poem and are ... ... husband King Hjorvard to rebel against King Hrolf. With her magic King Hrolf was killed along with his forces. So the story ends on a sad note due to the fierceness of a diabolical queen.    In conclusion, the type of fierceness mentioned in Beowulf is common also to this famous Icelandic saga, The Saga of King Hrolf Kraki. Additionally, there are other types of fierceness in the latter associated with maiden-warriors and with the use of magic.    BIBLIOGRAPHY    Alexander, Michael, translator. The Earliest English Poems. New York: Penguin Books, 1991.    Chickering, Howell D.. Beowulf A dual-Language Edition. New York: Anchor Books, 1977.    Clark, George. Beowulf. Boston: Twayne Publishers, 1990.    The Saga of King Hrolf Kraki, translated by Jesse L. Byock. New York: Penguin Books, 1998.                  

Resistance Of Wire :: Papers

Resistance Of Wire Aim. To find out what happens to the resistance of a wire, when you change the length of the wire. Background Information. A current of electricity is the flow of negatively charged electrons around a circuit. [IMAGE] [IMAGE][IMAGE] [IMAGE] [IMAGE] [IMAGE] [IMAGE] Close up, the wire and the electrons look like this: [IMAGE] The electrons collide with the atoms as they travel through. We say the atoms 'oppose' the flow of electrons. This is called resistance, and the wire gets hotter. In 1826, Georg Ohm discovered that when a current flows through a metal wire the current and the potential differences are proportional, providing that the temperature remains constant. The resistance of wire can be calculated using: [IMAGE] Variables. Temperatureincreases the resistance as the atoms are getting hotter they are vibrating and moving faster. This makes the atoms and the electrons collide more. Thickness of wire decreases the resistance, as there is more room for the electrons to travel past the atoms. They don't collide as much. Length of wire increases the resistance because the electrons have further to move and more collisions occur. So, if you double the length of wire, you double the resistance. Because the number of atoms and the number of collisions doubles. Type of wireaffects resistance because different types have different atom arrangements. Some have different patterns, and some are arranged so that electrons have an easier path to travel through the atoms. Fair Test. To make the experiment fair, I will make sure that the temperature stays the same flowing through the power pack and wire. I will do this by turning it off and recording my results quickly. In addition, I will make sure that the thickness and the type of wire are the same. I will only change the length of the wire. Prediction. I predict that the resistance will increase because the length of wire

Pollution and environment Essay

Junk science is the term used to refer on political and legal disputes that brands an advocate’s claims about scientific data, research, analyses as spurious. It simply means manipulating data that is the result of an experiment (Agin, 2006). There are many reasons why there are people who are engage in junk science. They want to change their findings and manipulate their outputs so that the outputs will agree to their hypothesis or target outcome. Personal motive is their driving force. The ethical standards are being violated because they do not show the real outcome of the experiment or study. Many sectors are now engage in junk science like universities, industries, faith group and even the government. According to Dan Agin who made published many books about junk science claims that these sectors twist science for their own gain. The benefits of their findings will not benefit the common people but for their own sake (Agin, 2006). According to Agin, there are two main cause why junk science is being done by these institution. These are fraud and ignorance. As what been discussing on the first part of the paper, deception on the results so that new development will occur. Ignorance comes to the scene when statistical analysis is being manipulated. It is very obvious that all results from statistical analysis are reliable. Agin gives examples as he mentioned from his book why ignorance is a main cause of junk science. One of his examples is the declaration of the Department of Agriculture of United States regarding on the issue of genetically modified foods. The department claims that genetically modified foods are harmless to human when eaten. But the department did not provide any proof on their findings. Instead, they broadcast their wanted result to the people without the result of their experiments (Agin, 2006). Agin is concerned to the welfare of the people on the possible outcome of junk science in the society. If a person asked where is junk science? â€Å"The answer is that it’s in the hiding of what you need to know. † There are many incidences where junk science can be observed. One of the first people who saw junk science results is the Fox News columnist Steven Milloy. He argues on the findings and results regarding on global warming, ozone depletion and other issue pertaining to the pollution and environment. He claimed that the results from the findings were not supported by experiment and statistical analysis. Because he wants to inform other people on the effects of junk science like suffering from a rampage against reason by special interests in government, commerce, and the faith industry, he made a website about junk science and the possible result of it in the society. From the institutions who are engage in junk science, the government is the most common committers. The government when making rules and regulation for their subordinates is actually made because on their personal interests. They will create rules and regulations that looks like it is concerned on the welfare of the society but actually the main benefits why they manipulate the findings in science is to expand their authority and to increase their budgets. People must be aware on the possible effects of junk science on the lives of many people. Concerned citizen must fight junk science so that it will eliminate the further damage that may be brought by junk science. Reference: Agin, D. (2006). Junk Science: How Politicians, Corporations, and Other Hucksters Betray Us Thomas Dunne Books.